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RETAIL - GRAPHIC - DESIGN
CAROLINA HERRERA
Strategic Design & Global Execution. Strategic support in retail experience design for 10 international events for Carolina Herrera Beauty. Core focus on 3D conception of pop-up spaces and the development of bespoke retail games to drive engagement at the Point of Sale (POS).
SWAROVSKI
Graphic Design & Art Direction
Haute Couture & Retail Visuals
Graphic Collateral: Designed high-end Haute Couture invitations, Save the Dates, Visual Merchandising (VM) components, and comprehensive press kits.
Digital Content: Created animated GIFs and localized newsletters for both French and Italian markets.
Media Assets: Developed core visuals for media plans, including digital banners and large-format posters for international campaigns (France & Italy).
MIU MIU
Global Launch of the «Mutine» Fragrance. Design & Conception: Developed high-end pop-up structures, decorative elements, and Visual Merchandising (VM) assets tailored for the global launch of the Mutine fragrance.
ARMANI
Launch of the «My Way» fragrance in France: creative proposals for 4 podiums, with adaptations based on the specifications of each point of sale. Design of animation spaces for Parisian Department Stores and flagship stores. Project management, from production and manufacturing to final installation.
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