Artistic Direction
Project Manager & Artistic Direction
Creative Strategy & Production: Led the design, 3D simulation, and end-to-end production of high-impact visual assets, including window displays, trade marketing POS materials, and large-scale event décor.
High-Volume Visual Asset Management: Orchestrated the creation of 400+ bespoke visuals per season for mono-brand and multi-brand networks, totaling over 1,300 assets annually.
Operational Optimization: Designed and implemented a dedicated web platform to streamline and optimize internal tracking systems and workflow efficiency.
End-to-End Project Lifecycle: Managed the full production funnel: from material research and supplier negotiations to budget control, invoicing, and final on-site implementation.
Senior Graphic Designer (France & Italy)
Luxury Brand Assets: Conceptualized and executed premium graphic materials, including Haute Couture invitations, press kits, and sophisticated VM elements for the French and Italian markets.
Digital & Motion Design: Developed engaging digital content, including localized newsletters and custom animated GIFs to enhance brand storytelling.
3D Retail Design: Spearheaded the 3D conception of exclusive window displays for the Lanvin collection, merging high-fashion aesthetics with technical retail requirements.
Media & Advertising: Created comprehensive visual sets for international media plans, encompassing large-format posters and high-performance digital banners.