Global Launch of the «Mutine» Fragrance

• Design & Conception: Developed high-end pop-up structures, decorative elements, and Visual Merchandising (VM) assets tailored for the global launch of the Mutine fragrance.

• Spring Concept Pop-up: Conceived a dedicated «Spring Edition» pop-up concept, focusing on seasonal aesthetics to drive brand engagement during key retail periods.

• Travel Retail Decoration: Designed bespoke decorative installations for Travel Retail environments, ensuring brand consistency and high visibility in high-traffic international airports and duty-free zones.

• Global Guidelines & Strategy: Created comprehensive worldwide VM guidelines to be implemented across all international markets, ensuring a cohesive brand image.

• Regional Follow-up & Production: Managed end-to-end coordination with regional teams for market adaptations and collaborated closely with production departments to oversee manufacturing quality and technical feasibility.