Strategic Design & Global Execution Strategic support in retail experience design for 10 international events for Carolina Herrera Beauty. Core focus on 3D conception of pop-up spaces and the development of bespoke retail games to drive engagement at the Point of Sale (POS).
Retail Gamification: Engaging the Customer
- RED WORLD: A high-energy memory game featuring fragrance imagery to drive product recognition and reward customers with in-store prizes.
- TRY YOUR LUCK: A giant interactive clover featuring dice and interchangeable charms to reveal exclusive offers and brand storytelling.
- TRAVEL SCENTS: An immersive magnetized world map designed to educate customers on the global origins of premium perfume ingredients.
- LUNA PARK: A conceptual Ferris wheel display using rotating charms to playfully reveal new makeup ranges and fragrance launches.
Strategic Impact Analysis
- Customer Loyalty: Transitioning from passive sampling to «earned rewards» through gaming creates a deeper, more lasting emotional connection with the brand.
- POS Engagement: Interactive installations act as powerful customer hooks, increasing dwell time and creating organic sales opportunities for Beauty Advisors.
- Brand Onboarding: Gamification lowers the barrier to entry for new customers, providing a welcoming and non-intimidating «Discovery» phase into the luxury world.
- Luxury Storytelling: Merging 3D innovation with interactivity elevates the perceived brand value, positioning Carolina Herrera as a pioneer in modern, experiential luxury.
