Launch of «My Way» fragrance in France. Concept and management of differents projects.
ARMANI BEAUTY
3D Retail Design & Scenography
Retail Design · 3D · Scenography · Visual Merchandising · Project Management · Creative Direction
THE CHALLENGE
Translate Armani’s identity into premium, immersive retail experiences, adapted to different points of sale, architectural constraints and customer journeys.
THE APPROACH
I developed 3D concepts, scenographies and animation spaces for international launches, flagship stores and department stores.
For the MY WAY global launch, I created four distinct 3D concepts, each adapted to different POS environments and technical requirements.
I also developed the creative direction and 3D design for several flagship décor updates and animation spaces, turning Armani’s brand codes into physical customer experiences.
GLOW BAR
A self-initiated concept inspired by Armani’s Haute Couture heritage.
A creative project developed without an initial brief, starting from Armani’s iconic codes and the idea of bringing the atmosphere of a fashion show into beauty retail.
I imagined the backwall as a runway backdrop, creating a visual connection between Armani Beauty and the brand’s fashion heritage.
The concept also explored dynamic lighting throughout the day, allowing customers to experience how the makeup’s glow changes from morning to evening.
Goal: Create a more immersive connection between makeup, fashion and Armani’s heritage, turning product discovery into a distinctive retail experience and a real impact on POS.
FROM CONCEPT TO REALITY
I managed projects through the full lifecycle, from 3D concept and technical adaptation to production and on-site installation, including supplier coordination, budgets, procurement, planograms and Visual Merchandising.
THE IMPACT
Creating consistent, premium and experiential retail environments that strengthen brand presence, bring storytelling into the physical space and encourage customer engagement at the point of sale.
