Launch of «My Way» fragrance in France
3D Retail Design & Scenography
MY WAY Global Launch: Conceptualized and developed four distinct 3D scenographies for the international «My Way» fragrance launch. Each proposal was meticulously adapted to meet the technical specifications and architectural requirements of diverse points-of-sale.
Flagship Décor Strategy: Managed the 3D conception and creative direction for five annual décor updates across three strategic categories for Parisian flagship locations and prestigious Department Stores.
Animation Spaces: Designed immersive animation environments, transforming brand DNA into physical customer experiences that drive engagement and storytelling.
Innovation Highlight: The «Glow Bar»
Bespoke Installation: Led the 3D design and customer journey mapping for the «Glow Bar»—an innovative Armani makeup concept.
Strategic Rollout: Oversaw the full production and implementation for high-profile locations, including Sephora Champs-Élysées and Galeries Lafayette Nice, ensuring a seamless blend of luxury aesthetics and functional retail design.
Operational Excellence & POS Management
New Boutique Openings: Spearheaded the retail rollout for new points-of-sale, including planogram studies, SAP procurement, and invoicing.
Full Lifecycle Management: Managed every project phase from initial 3D proposal to final on-site implementation, including rigorous budget tracking and supplier coordination.
POS Maintenance & Evolution: Ensured brand excellence through continuous visual renewals, video content updates, and the implementation of strategic Visual Merchandising (VM) recommendations.
