Project Management · Art Direction · Graphic Design · Creative Strategy
THE CHALLENGE
Develop and deliver high-volume, premium brand assets across France and Italy while maintaining strong creative consistency across retail, events, print and digital.
THE APPROACH
I managed projects from creative concept to final production, combining graphic design, 3D, art direction and production management.
I coordinated the creation of 400+ bespoke visuals per season, representing over 1,300 assets annually across mono-brand and multi-brand networks.
To manage this volume efficiently, I also designed and created a dedicated web platform from A to Z for the project, centralising the tracking, organisation and delivery of all visual assets and streamlining collaboration between the different teams involved.
CREATIVE DESIGN
I created premium brand assets including Haute Couture invitations, press kits, VM materials, window displays and event décor, as well as digital content and motion assets.
For the Dior exhibition at the Musée des Arts Décoratifs in Paris, I developed the branding campaign in partnership with Swarovski, creating bespoke books and invitations featuring Dior’s iconic dresses embellished with Swarovski crystals throughout the years.
PROJECT MANAGEMENT
From material research and supplier negotiations to budgets, production and on-site installation, I managed the full project lifecycle.
THE IMPACT
A combination of creative direction, retail expertise and operational innovation, enabling the efficient management of high-volume international projects while maintaining the creative standards and consistency expected from luxury brands.
