Art & Strategic Direction
Retail Experiences & Gamification – Strategic Design · Retail · 3D · Gamification – 10 international events
THE CHALLENGE
How can we turn product discovery into a memorable and engaging brand experience?
THE APPROACH
I designed interactive retail experiences to attract, engage and educate customers while strengthening brand recognition and loyalty.
RED WORLD
A 3D memory game inspired by Carolina Herrera’s iconic red.
Couture, makeup and fragrance elements become part of a playful memory game designed to introduce customers to the brand and its products.
TRY YOUR LUCK
Play, discover & win.
Customers roll the dice and open the corresponding petal of the iconic Carolina Herrera clover to discover products, stories, questions or DWP gifts.
LUNA PARK
A playful product discovery experience.
An interactive wheel featuring interchangeable charms inspired by the new collection, revealing gifts, stories and product information.
THE IMPACT
Attract → Engage → Discover → Remember → Return
Turning the point of sale into a playful brand experience that creates stronger customer connections and encourages discovery.
